Edward Bernays – The Father of Opinion Engineering

This is the story of Edward Bernays, known as the father of modern marketing and propaganda – the man who changed Western culture and American politics by changing the way people think. He perfected the science of getting people to do things they previously did not want to do by changing their perceptions, desires, and values. If we ever hope to avoid falling under the spell of these techniques, we first must understand them. 2017 Jul 12 - Source: Academy of Ideas - https://youtu.be/lOUcXK_7d_